I live on Kauai where my wife and I have been making pottery for 25 years. About 15 years ago my 4 year old son wanted to start fishing. So we got bamboo poles and headed to our local streams and reservoirs. We had a lot of fun until we started hooking up Tucanares (peacock bass) that nearly pulled the little guy in a couple of times. Fortunately for him I didn't know much about knots. Our passion for fishing grew and we started reading everything we could find about fishing from the library.  As I honed my skills, we started salt water fishing for Papio (under 10lbs. Trevally) etc. I became very interested in top water plugs and started making some out of my porcelain clay body.  I was having a great time whipping from the cliffs along the south shore of my island, Kauai, Hawaii. I had to upgrade my equipment to deal with the 15-40lb. Ulua (Trevally), Kahala (Amberjack), and Kawakawas (Skipjack Tuna) I was hooking up. The old-timers started asking me if they could buy them because of my success.  So I tried to win friends and influence by my generosity of giving them to whoever wanted to try them. Some of them have done great with them, some have lost them to the usual situations that present with shoreline fishing. (They are all sinkers) 2 years ago I was in Somoa on a surf/fishing expedition. We went trolling and I got more hookups and landings (Mahimahi) than all the other conventional baits combined. We had a skirted chrome jet, a Marauder, and my large size whipping plugs. I realized at this time that there was something attractive to the fish, either the action or the colors of the glazing. So when I got home I started making plugs for the trolling market. It took me awhile to figure it would be so much simpler to make trolling heads with just a hole verses a plug that needed a whole + wire + hooks. I am now manufacturing both styles. I started working with long time friend and neighbor Abram Boido (Commercial fisherman for 30 years). Over the the past 2 years I have improved the fracture toughness rating of my ceramic body so it can handle the stress of both fish and fisherman. One of my tests is to drop a scoop faced jet 50 times from 6' to concrete, nose first. (Chips holes in the concrete slab) Abram has been a faithful tester for me and has landed tons of fish on my lures, literally! After 2 years of field testing, I asked him how my products compare to the competition and he said "Well I can tell you this, your lures don't catch any more than the competition, but they sure don't catch any less." Coupled with the fact that these heads are nearly indestructible and come with a life-time warranty, that puts them ahead of the competition.